Wicked Kitchen

Wicked Kitchen Wicked Kitchen



United Kingdom

Wicked Foods, the renowned plant-based food brand and UK market leader in plant-based meals, snacks and ingredients, was created by world-renowned chefs and brothers Derek and Chad Sarno, who are recognized globally for their innovative approach to delicious chef-driven, plant-based cuisine.

Wicked Foods, which recently announced its global expansion that will bring the innovative product line Wicked Kitchen to the U.S., Canada and additional European markets, is the real-world expression of the Sarno brothers’ personal mission to make a difference in the lives of humans and animals globally through more sustainable and exciting plant-based meal solutions.

Leading with taste and flavor in the creation of all of their plant-based products and recipes, the Sarnos are on a mission to help people cook and eat more plants. They’ve created the tools, recipes and products to make it simple, flavorful and fun for people to eat and enjoy more plant-based foods. The chefs have pioneered techniques utilizing mushrooms as a meaty alternative to animal protein creating ‘vegan food for meat eaters’ and gaining wide appeal for their products and dishes. These techniques and their culinary skills with plant-based cuisine are showcased in their hugely popular cooking videos, which have generated more than 2.5 million views, and have created a near cult-like following, unofficially dubbed the ‘Mushroom Mafia.’

Wicked Foods is a pioneering, chef-driven range of delicious plant-based foods that unleash the power of vegetables. Based in Minneapolis, MN, Wicked Foods provides convenient meal solutions and increased availability of plant-based foods with its line of more than 80 products, currently available at Tesco, and expanding worldwide in 2021. For more information on Wicked Foods, visit For ongoing news and updates, follow Wicked Foods on Facebook and Instagram.

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